News just in that ADA has (finally) been added to Coinbase Pro which opens the market up to institutional investors. Combined with the addition to the Bloomberg Terminal this is pretty big news. The Coinbase blog post notes:
Starting Today Tuesday March 16, transfer ADA into your Coinbase Pro account ahead of trading. Support* for ADA will be available in all Coinbase’s supported jurisdictions. Trading will begin on or after 9AM Pacific Time (PT) Thursday March 18, if liquidity conditions are met.https://blog.coinbase.com/cardano-ada-is-launching-on-coinbase-pro-694b1cb8c778
More good news in the run up to Smart contacts (Goguen) going live later this year.
EDIT: As of March 19th ADA is also listed on Coinbase for retail investors.