Do we need to communicate the goal of Cardano better to a wider audience. Perhaps.
Certainly we would argue that chasing a self selecting crypto audience on X is not going to get widespread adoption. So how might we do that?
One way might be copying best in class advertising, a bit like these examples that we mocked up.
We do see a strong need to build the core brand, as well as developing brands for the products that are choosing to build on Cardano. A little like the way that Visa and Mastercard are exceptionally strong brands even though all use of their products is via the banks that issue credit and debit cards.