{"id":4750,"date":"2024-08-20T14:21:16","date_gmt":"2024-08-20T13:21:16","guid":{"rendered":"https:\/\/dev.adavault.com\/?p=4750"},"modified":"2024-08-20T14:21:18","modified_gmt":"2024-08-20T13:21:18","slug":"brand-development","status":"publish","type":"post","link":"https:\/\/dev.adavault.com\/index.php\/2024\/08\/20\/brand-development\/","title":{"rendered":"Brand development"},"content":{"rendered":"\n

Do we need to communicate the goal of Cardano better to a wider audience. Perhaps. <\/p>\n\n\n\n

Certainly we would argue that chasing a self selecting crypto audience on X is not going to get widespread adoption. So how might we do that?<\/p>\n\n\n\n

One way might be copying best in class advertising, a bit like these examples that we mocked up.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

We do see a strong need to build the core brand<\/a>, as well as developing brands for the products that are choosing to build on Cardano. A little like the way that Visa and Mastercard are exceptionally strong brands even though all use of their products is via the banks that issue credit and debit cards.<\/p>\n","protected":false},"excerpt":{"rendered":"

Do we need to communicate the goal of Cardano better to a wider audience. Perhaps. Certainly we would argue that chasing a self selecting crypto audience on X is not going to get widespread adoption. So how might we do that? One way might be copying best in class advertising, a bit like these examples…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[441,442,27,444,443],"class_list":["post-4750","post","type-post","status-publish","format-standard","hentry","category-musings","tag-advertising","tag-brand","tag-cardano","tag-mastercard","tag-visa"],"yoast_head":"\nBrand development - ADAvault<\/title>\n<meta name=\"description\" content=\"The ADAvault blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.adavault.com\/index.php\/2024\/08\/20\/brand-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand development - 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